Today's heroes are not the ones that society is accustomed to. Through sport, these heroes challenge stereotypes by breaking the barriers they have to live with every day. After the success of “Juntas Imparables” in 2018, Nike Mexico’s newest Just Do It campaign seeks to further inspire and enable youth to relish healthier lives, inviting the next generation into sport. Directed by Loren Denis, "Tiempo de Ser Héroes" (“Time to Be Heroes”) tells a series of stories about unexpected female athletes; it is an invitation to a sport-driven movement, encouraging athletes of all experience levels to become the city's new heroes. It is also a call to move the city through sport, and celebrate the passion, perseverance and spirit of Mexican athletes that, with their actions, are inspiration to others. Join the challenge at nike.com/heroes and create a squad with three friends to participate in this exciting experience, inspired by Mexico City, where you can accumulate mi...
