Something slightly different
Something slightly different
Posts
A Fresh Perspective on Flight
Inclusive of the Jordan Proto-Max 720, Jordan Proto-React and Jordan Apex React, Jordan Brand's Modern collection advances the Flight Utility design ethos of the Jordan 33 to lifestyle footwear. "Similar to how we're approaching the Jordan game shoe, we want to blend our design aesthetic with leading-edge NIKE, Inc., innovation when designing lifestyle silhouettes," says David Creech, VP of Design for Jordan Brand. "Off-court comfort is paramount, so the benefit of Air Max 720 and React cushioning is clear." Both the Jordan Proto-Max 720 and Jordan Proto-React deliver on this desire. In each, a cutting-edge cushioning platform marries with Jordan Brand's aeronautical-inspired design language to form a fresh perspective on the notion of flight. "We want to blend our design aesthetic with leading-edge NIKE, Inc., innovation when designing lifestyle silhouettes." David Creech, VP of Design for Jordan Brand The structure of the shoes is als...
Early Review: Jordan Proto-Max 720
Today I’m reviewing the Jordan Proto Max 720. The Air Jordan Proto-Max 720 features a full 720 midsole taken from the Nike AirMax 720 and combines it with a Jordan Proto Upper. It features design elements from the Jordan Apex Utility and has a Nike ACG aesthetic. Check out the review to learn more about the Jordan Proto Max 720!
