Just Another Nike Blog

 ZOOM MMW 4

Nike has partnered with five international icons of style to create new expressions of sport in time for the world’s biggest sporting event this summer in Japan. Sport-inspired collections from Yoon Ahn of AMBUSH©, Jun Takahashi of Undercover, Chitose Abe of sacai, Matthew Williams of ALYX and Virgil Abloh’s Off-White each celebrate the unique ways sport manifests. The designers equally express the inherent style of athletes and athletic apparel, and individually, each approaches the theme from different points on the sporting spectrum. Collectively, the initiative signifies the unifying value of sport as spark of imagination, possibility and vibrancy. Whether touching on the edges of sport culture, the rebellious spirit of barrier-breaking, the formation of new archetypes, the cutting edge of sports science research or the exuberance of fandom, all lanes combine in honor of intentional movement. The full collections will release this summer. https://news.nike.com/news/nike-sum...

MMW

Those who are not MMW.

JOYRIDE CC3 SETTER MMW

Matthew M. Williams' work with Nike focuses on the balance between cutting-edge design tools (including data-driven patterns and knits) and expressions of human spirit. The material outcome centers on training, each garment created to withstand the rigors of high-intensity interval workouts, with an eye toward getting out of the gym or studio and into the outdoors. “For me, being outside is so important," says Williams. "Fresh air and sunlight are proven to be two of the greatest benefits to the health and well-being of humans." Nike x MMW Series 003 introduces an oversized down parka equipped with internal and external pockets to carry both daily and training accessories. The intent is to protect from extreme winter conditions and promote a get-out-and-do attitude. The new piece is complemented by a sherpa fleece jacket, water-repellant jacket and a two-in-one short for men. For women, the collection incorporates a sports bra and a mechanical stretch pant. Acce...

06/27 was it?

June 06, 2019 - With the Nike x MMW Free TR 3 SP, Alyx founder and creative director Matthew M. Williams extends the investigations in balancing technical processes with traditional craft that have characterized his collaborative efforts to date. The shoe follows themes introduced in the MMW Series 2 collection, creating conversation between interior and exterior spaces and finding opportunity for transformative elements that shape-shift depending on environment. Specifically, Nike and Williams worked with outsole specialists Vibram to create a detachable crampon, extending the use of the traditional trainer. "This shoe embodies the multi-functionality of our modern urban existence," says Williams. "We are proud to have collaborated with Vibram on the detachable crampon rubber sole, which allows for the shoe to be used as a minimal trainer inside of a gym or as a resilient boot on city streets or park trails." For women, the silhouette draws from the Nike Free T...

FREE TR 3 SP / MMW ?

Matthew Williams, founder of 1017 ALYX 9SM, says he is fascinated by opportunities afforded by Nike's varied suite of digital design tools. His collections embody his belief that the intersection of human imagination and technology points to an exciting future. Of course, he knows that data alone doesn't design, but it certainly deepens relationships with the body. Williams' first Nike collection explored the ways data is informing new manufacturing methods of the T-shirt (heat and sweat maps transformed to structural patterns). For his second capsule, he focused on how data reveals things that are normally unseen. "For this collection, we used computational algorithms to create the camouflage pattern," he says. Camouflage, of course, traditionally derives from nature. With data, Williams is able to toy with hidden-in-plain-sight natural shapes to arrive at a new motif. The pattern isn't just trend-driven (Williams views camouflage as season-less and alw...