Just Another Nike Blog

When Sonja Henning, Nike VP, NA League Partnerships, graduated from Stanford University in 1991 and was named Pac-10 Player of the Year, the Women’s National Basketball Association (WNBA) did not exist. She took a break from school, played basketball in Sweden for one season, then returned to the U.S. to attend law school at Duke University. She honestly didn’t expect to play professional basketball again. In 1996, the star point guard jumped at the opportunity to squeeze in some more court time and joined a pro league in the United States. Three years later, Henning was drafted into the WNBA, where she ended up playing five seasons (with four different teams), helping the Houston Comets win a championship and serving as president of the WNBA Players Union before retiring in 2004. Joining Nike in 2007, Henning set the stage for the next chapter of her career.  https://news.nike.com/news/wnba-win-women-in-nike

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Each sport has its staple pieces of apparel. The hoodies, the sweats, the practice jerseys — and all the sport-specific evolutions of that apparel (the windbreaker in track and field, the bomber jacket in baseball, the swim parka for the pool). Over time, these foundational pieces become integral to the look and feel of the game itself. The Swoosh Fly collection, a women’s-specific apparel capsule created by Nike Basketball, channels the emotional connection that players have with “standard issue” gear and designs them for the female body. “There’s an entire culture of needing those pieces,” says Mistie Boyd, Nike Basketball apparel manager and former center for the Phoenix Mercury. “This is why we have standard issue — to meet those needs, because that’s what players are actually wearing.” The Swoosh Fly collection, a women’s-specific apparel capsule created by Nike Basketball, channels the emotional connection that players have with "standard issue” gear and designs them f...

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Nike knows that all kids have an innate sense of play. Helping kids discover the joy of sport is central to the work by Nike’s Social & Community Impact team, which works across the globe to open access to sporting opportunity for all kids, and especially for girls, who, statistically, are twice as likely to drop out of sport at age 14 as boys. A major part of Nike’s commitment is providing young girls with positive sport experiences, from making sure their coaches are trained to affirming their aspirations within the sports they play. Providing Access to Sport Matching Global Inspiration with Opportunities to Play

The sports bra has a much harder job than the everyday bra. With the goal to offer the support, comfort and confidence women need in order to absolutely crush a workout, this piece of apparel, which often goes unseen, should be synonymous with the descriptors “functional” and “reliable.” After all, going without a good bra means going without sport. Nike Senior Creative Director for Women’s Bras and Innovation Nicole Rendone doesn’t want that to happen. To Rendone, a good sports bra can change a woman’s life, and that should happen effortlessly. “Women already face enough complications in their daily lives,” says Rendone. “A sports bra shouldn't be one of them.” Enter Nike’s two newest problem-solving bra innovations: the Nike Swoosh One Piece Pad Sports Bra and the Nike Ultrabreathe Sports Bra. Solving the Pad Problem with the Nike Swoosh One Piece Pad The Problem: Two uneven, misplaced or misshapen pads The Solution: Nike Swoosh One Piece Pad Nike Women...

From practice on the court to casual apparel on the street, the collection's gold and silver accents make for a versatile look in and out of the gym. Icon Clash Winter 2019 Preview 4 The woven design of the bra back mimics a basketball net. Icon Clash Winter 2019 Preview 4 The Icon Clash tearaway pants have a classic design with a touch of gold threading to add new-age flair. Icon Clash Winter 2019 Preview 7 The collection’s printed pieces, such as the gold chain jacket, are partly inspired by ’80s aesthetics. Heating up on and off the court this winter season, the Nike Icon Clash collection returns with a versatile line of mix-and-match workout pieces rooted in basketball design.  Sprinkled with feminine glam, such as gold and silver metallics, and paired with detailed stripes, jersey fabric and engineered knits, the pieces are tailored for a variety of workouts and transition easily to daily runways. "With Nike's new Icon Clash collection, we’re really...

I can't help but be sleepy every day after the busy killing from September

Sky Katz, A’ja Wilson, Terri Carmichael Jackson, and Keke Sevillian dive into why girls playing sports matters on Nike Game Growers Now. Streaming, Oct. 18. Get involved. Sign up to share the livestream on your YouTube, Facebook or Twitter account. Visit app.transmit.live/nikegamegrowers.

Starting in October, Nike enters into a collaboration with the WNBA and NBA to launch Game Growers, a program that gives eighth-grade girls the tools and resources they need to increase girls' participation in sports in their local communities. A video stream on the Nike YouTube channel and on multiple WNBA and NBA channels taking place on Oct. 18 will officially launch the partnership, featuring Las Vegas Aces forward A'Ja Wilson, actress Sky Katz and Terri Jackson, Director of Operations for the Women's National Basketball Players Association. The group will discuss the benefits of sport participation that go beyond becoming a professional and will invite girls to submit their own ideas for how to grow sport for girls in their city. After the submission process is complete, these girls will then have the opportunity to work closely with their local franchises to inspire a love for sport among their peers. How Game Growers Works •    Starting Oct. 18 through Nov. 15, e...

WMNS training. . .

The Air Force 1 Shadow is inspired by women who are uplifting the next generation by being positive forces in their community. As a dance instructor at The Movement Factory, Asa Mohammed uses dance to instill confidence in young dancers in the neighborhood of Peckham, London. For her, it's more than a schedule of classes—it's a safe place that welcomes all and encourages young kids to be themselves. Learn more about the Nike Air Force 1 Shadow: http://smarturl.it/af1shadow

The Air Force 1 Shadow is inspired by women who are uplifting the next generation by being positive forces in their community. At TRASO gym, in the neighborhood of Tacubaya in Mexico City, pro boxer Dulce Orihuela is using her ring experience to empower the local youth. She isn't training kids to become championship-caliber boxers—she's giving them the tools and confidence to be champions in their own lives. Learn more about the Nike Air Force 1 Shadow: http://smarturl.it/af1shadow

By age 14, girls drop out of sport at twice the rate of boys — a trend that resources like the new Coaching Girls course in How to Coach Kids looks to erase. Only 30 percent of youth coaches are trained to build a team culture that’s gender-inclusive and focused on building kids’ confidence through sport and play. A new, 20-minute course within the How To Coach Kids curriculum, designed by Nike and the United States Olympic & Paralympic Committee, takes that on with modules designed to make sport fun for young girls. This follows Nike's vision for participation and development through Women Coach LA, its partnership with groups such as Sport dans la Ville, Mamba League and more. Inspired by the Aspen Institute’s Project Play, the new Coaching Girls course provides volunteer youth coaches with free, module-based training and sport-specific tools to make sport fun for young girls, inspiring them to play instead of dropping out. A sample of what's covered in the course...

The NY vs NY women's tournament represents more than just the best female ballers in the city. It's a platform for women like Chelsea, Miss B and Fatoumata to push the game forward for the next generation of girls who can ball. #NYvsNY #SportChangesEverything

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