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I thought it was a MAMBA DAY It was MAMBA WEEK.

- August 16, 2020

I thought it was a MAMBA DAY It was MAMBA WEEK.

Check Out the Kobe Footwear for Mamba Week

- August 14, 2020

Kobe Bryant’s remarkable impact on the game of basketball also applied to footwear design. Throughout his career, Kobe pushed Nike Basketball to explore the competitive advantages gained through low-profile, highly-responsive design. It was an aspirational challenge as much as it was a technical one. “Every game, I write on my shoes, 'Be Legendary,' which is what Kobe signed on my shoes back in 2016,” says Phoenix Suns guard Devin Booker. “He’s had an impact on my life that no one’s ever had, and probably no one ever will have again. He taught me to ask myself, 'What am I doing here if I’m not trying to be the best at it?' That not just a basketball quote. That’s a life quote for me.” Booker is far from alone in his admiration for Bryant. From Sabrina Ionescu, guard for the New York Liberty: "The beauty of basketball, for me, is that it's a sport you can never perfect. What made Kobe great was that he wasn't scared to try new things, because that risk of ...

Nike Commits to Furthering Kobe Bryant’s Legacy through Mamba Mentality

- August 14, 2020

Kobe Bryant (1978-2020) inspired people around the world with his ability on the basketball court and his work ethic off it. Kobe’s relentless determination to be the best at anything he touched continues to live on through the millions of fans that he influenced during, and after, his 20-year NBA career. Starting Sunday, August 23, Nike will honor Kobe with “Mamba Week,” a week full of programing and retail launches celebrating Bryant's enduring legacy. It isn’t normal to list “five-time NBA champion" and "Oscar winner” in the same biography, but nothing Kobe did was ordinary. When he introduced his “Mamba Mentality” in 2012, it was an insight into what drove his relentless pursuit of perfection. Throughout his career, and even after his retirement in 2016, Mamba Mentality became an indicator for something extraordinary in the world of sports. Athletes who channeled Kobe’s instinct or flair for the clutch were branded with the moniker. Kobe himself instilled it in the yo...