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AMBUSH® Takes on Basketball Culture
As the first female designer to partner with Nike and the National Basketball Association (NBA), YOON delivers an energetic attitude, signature AMBUSH® detailing and fresh styling to female hoops fans. “The project began with a conversation about making women feel proud to represent their favorite teams,” says YOON. “We were considering how to balance the culture of the sport without losing style.” Drawing on her multidimensional, multidisciplinary point of view, YOON reimagined Los Angeles Lakers and Brooklyn Nets apparel. “I thought of all these amazing and strong female characters from the ’90s who would come out in men’s clothes, and I wanted to see how we could carry that attitude, but bring in more feminine forms,” she says. Specifically, YOON transforms the archetypal tearaway basketball warm-up pant into a seasonally-appropriate, insulated trouser complete with a playful, contrast-color double waist band. The look approximates the peeking out of game short under war...
With an Irreverent Twist, AMBUSH® Highlights Converse's Outdoor Heritage
After last year’s futuristic take on the Chuck 70 and Pro Leather, AMBUSH® co-founder Yoon Ahn entered Converse’s deep archives and landed on an unanticipated path to her second collaboration with the Boston-based brand. “In my head, I always think of the Chuck Taylor,” Ahn says. “But what was really interesting looking in the archive was finding the many different shoes Converse has made over the years.” Her visit revealed an array of women's footwear from the ’50s, mid-century military shoes and, most exciting, a nearly 110-year-old knee-high wading boot. “When I saw the freshwater fishing boots, all of a sudden, I thought ‘this is actually really fresh,’” says Ahn. “I didn't know Converse had made them and I wanted to bring out that side of the brand again.” The latest AMBUSH® articulation pulls Converse’s outdoor heritage through with a buoyant refresh of a classic Duck boot, complete with flooded colors (including neutral black and an energetic Blithe Blue) and sculptu...
For Tokyo, Nike Celebrates the Imaginative Spark of Sport
Nike has partnered with five international icons of style to create new expressions of sport in time for the world’s biggest sporting event this summer in Japan. Sport-inspired collections from Yoon Ahn of AMBUSH©, Jun Takahashi of Undercover, Chitose Abe of sacai, Matthew Williams of ALYX and Virgil Abloh’s Off-White each celebrate the unique ways sport manifests. The designers equally express the inherent style of athletes and athletic apparel, and individually, each approaches the theme from different points on the sporting spectrum. Collectively, the initiative signifies the unifying value of sport as spark of imagination, possibility and vibrancy. Whether touching on the edges of sport culture, the rebellious spirit of barrier-breaking, the formation of new archetypes, the cutting edge of sports science research or the exuberance of fandom, all lanes combine in honor of intentional movement. The full collections will release this summer. https://news.nike.com/news/nike-sum...
Yoon Ahn, Christelle Kocher, Erin Magee and Marine Serre Celebrate the Football Shirt
In sport, the jersey is a garment that at once supports and celebrates brilliant performance. For athletes, it serves a utilitarian purpose — the jersey is a tool for their crazy dream. For the fans, the jersey serves to support their favored team and, ultimately, their community. As the world readies for play in France this summer, Yoon Ahn, Christelle Kocher, Erin Magee and Marine Serre transform the jersey in their vision, proving that while a jersey need not take a standard form, it can become a standard reminder of the unifying power of sport. Each designer has also matched a bra with their jersey. Here they describe the intent behind their respective concepts: Yoon Ahn (AMBUSH®) AMBUSH, Koché , MadeMe and MARINE SERRE Nike Soccer Jerseys 14 Yoon Ahn’s Nike x AMBUSH® jersey shines a spotlight on the diversity and culture that is celebrated on the international tournament stage. My Nike x AMBUSH® jersey is a unisex hybrid football jersey inspired by the Happi coat,...
How to Get the Nike x AMBUSH® Air Max 180
The Nike x AMBUSH® Air Max 180 drops April 26 in Japan and April 27 worldwide at AMBUSH® WORKSHOP, AMBUSH® WEBSHOP, and at select Nike Lab retail stores and partners worldwide, listed below.
