Just Another Nike Blog

New York-creative Heron Preston is launching special editions of the Nike Air Max 720/95 Heron Preston By You. To kick off his new creative endeavor, Preston will be at Antonioli’s flagship store in Milan to host customization workshops on the silhouette. WHEN: April 10 WHERE: Antonioli, Via P. Paoli, 1, 20143 Milano HOW TO JOIN: For more information, click here. On April 7, join more than 2,000 global female football fans on a “traveling” rally in Los Angeles (beginning at 665 W Jefferson Boulevard) to a giant pregame celebration (at 3939 S Figueroa Street) for the United States Women’s National Team as they prep for their international friendly later that night. A marching band and an ensemble of the American Outlaws (the fan group for the United States National teams) will populate the approximately mile-long path. The match marks the in-game debut of the new USWNT kits unveiled in Paris last month. Participate in live NTC workouts in Mumbai the first week of April with ...

Preston's football-inspired collection releases in Atlanta on January 31. Before his run as a multifaceted creative, Heron Preston was perfecting passing routes as wide receiver on the high school gridiron. Today, Preston acknowledges that football isn't a sport typically celebrated in collaborative projects. For him that's part of the fun. "It's a challenge to take on and tell these stories through the lenses of creative, youth and fashion culture," he explains. Heron Preston's Apparel Collection Moves the Chains  3 Preston wore number 87 in highschool. Releasing January 31 at A Ma Maniere in Atlanta (and with a wider drop on February 3), Preston's first Nike apparel collection provides essential football-related silhouettes and accessories. There is the requisite hoodie, rendered in a neoprene-like material with short sleeves (in fact, it is the exact Sideline Hoodie silhouette that will be worn by staff of the Patriots and Rams), and a bla...

January 15, 2019 - Heron Preston was intentional about his debut Nike collaboration: Rather than starting with the obvious canvas (a shoe), he chose to work with sunglasses (the Tailwind). The move allowed him to share a passion for the breadth of Nike innovation. Fittingly, when it came to working on his first sneaker he bypassed an expected silhouette in a bold attempt to immediately stand up for the latest thing: the recently released Huarache E.D.G.E. "I'm all about telling stories," says Preston. "Having worked at Nike and understanding the full breadth of product categories the brand has to offer, I wanted to be the person to take on the challenge of identifying and celebrating new stuff." The Huarache E.D.G.E. takes cues from a shoe familiar to Preston, the 1991 Huarache Run, but re-imagines the latter's bootie fit with a FOAM FIT system that sits the foot directly on the foam rather than a sockliner. Preston adds his own unique branding cues (inc...