Posts

Showing posts with the label NIKECraft

The Latest from NIKECRAFT Challenges Pedestrian Poncho Expectations

Image
The story of the Nike x Tom Sachs Poncho is a reminder that good solutions take time to solidify. The product’s simplicity is deceiving. Its shapeshifting nature was perfected over the course of four years, dozens of prototypes, countless tests and innumerable hacks. The poncho began life in 2015 as one output of a design challenge to consider transforming apparel, and was undertaken by Jarrett Reynolds, Nike's senior design director for apparel special projects, and others. Reynolds was initially intrigued by the idea of a slimline pack complete with a quick-deploy poncho that pulled swiftly from its carry and could be easily repacked after use. "We used a tear-away zipper for the first incarnation. It allowed for the explosion — the forceful billowing that allowed the wearer to quickly get into the poncho — but it was really difficult to set up," says Reynolds. Nike x Tom Sachs NIKECraft Poncho 1 A collection of prototypes, including one made shortly after S...

The Latest from NIKECraft Challenges Pedestrian Poncho Expectations

Image
The story of the Nike x Tom Sachs Poncho is a reminder that good solutions take time to solidify. The product’s simplicity is deceiving. Its shapeshifting nature was perfected over the course of four years, dozens of prototypes, countless tests and innumerable hacks. The poncho began life in 2015 as one output of a design challenge to consider transforming apparel, and was undertaken by Jarrett Reynolds, Nike's senior design director for apparel special projects, and others. Reynolds was initially intrigued by the idea of a slimline pack complete with a quick-deploy poncho that pulled swiftly from its carry and could be easily repacked after use. "We used a tear-away zipper for the first incarnation. It allowed for the explosion — the forceful billowing that allowed the wearer to quickly get into the poncho — but it was really difficult to set up," says Reynolds. A collection of prototypes, including one made shortly after Sachs had an "ah-ha" moment on ...