Nike is Working with the WNBA and NBA to Grow Sport Participation for Girls in Their Communities
Starting in October, Nike enters into a collaboration with the WNBA and NBA to launch Game Growers, a program that gives eighth-grade girls the tools and resources they need to increase girls' participation in sports in their local communities. A video stream on the Nike YouTube channel and on multiple WNBA and NBA channels taking place on Oct. 18 will officially launch the partnership, featuring Las Vegas Aces forward A'Ja Wilson, actress Sky Katz and Terri Jackson, Director of Operations for the Women's National Basketball Players Association. The group will discuss the benefits of sport participation that go beyond becoming a professional and will invite girls to submit their own ideas for how to grow sport for girls in their city. After the submission process is complete, these girls will then have the opportunity to work closely with their local franchises to inspire a love for sport among their peers. How Game Growers Works • Starting Oct. 18 through Nov. 15, e...