Evolution of the Swoosh: Chapter 2
Nike’s iconic Swoosh logo, drafted in 1971 by graphic design student Carolyn Davidson, is arguably one of the most recognizable insignias in business history. A nod to the Greek Goddess of Victory, the logo’s winged design has taken various iterations over the years. This diverse graphic design legacy is celebrated in a trio of new footwear packs, collected under “The Evolution of the Swoosh: Chapter 2,” releasing exclusively from Foot Locker, Inc. (Foot Locker, Kid's Foot Locker, Champs Sports, Eastbay, Footaction). Each carries a different articulation of the Swoosh across Flight 89, Air Max 1, Air Max Plus, Air Max 200, Air Force 1 and React 270 silhouettes. Legend of Her Pack Paying homage to the creator of the Swoosh logo, the Air Max and Air Max 200 in this pack employ an interlinking articulation of the Nike logo. Both shoes incorporate the messaging, “We named our shoes after a woman,” and are topped with a gold Nike Swoosh charm to the laces — an ode to Davidson’s go...