Just Another Nike Blog

 What does a sensory exploration of tradition look like? That question guides the Chinese New Year 2021 collection for NIKE, Inc., grounded in colorway and material choices that are inspired by a joyous temple fair, and specifically organized into three design themes: the explosive firecracker, the artisanal Chinese knot and the naturalistic spring blossom. Each detail immerses the collection in different senses and textures, showing off a full range of creative expression that typifies year-end celebration. https://news.nike.com/news/nike-chinese-new-year-2021-nike-dunk-air-jordan-5-converse-chuck-70-official-images-release-date

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The Year of the Rat — YOR — begins a new cycle in the 12-year Chinese Zodiac Calendar. It also coincides with the globe's most well-known sporting event, in which China and Nike share a rich, interwoven history. This recurrence is the backdrop for the patterns in Nike's 2020 Chinese New Year collection, incorporating designs from the last four YOR cycles into footwear and apparel from Nike and Jordan Brand. The respective designs form a pattern reminiscent of Yuxian paper-cutting, which involves using scissors and knifes to turn brightly-colored rice paper into images of animals, flowers, landscapes and folkloric figures. Behind the Patterns Take a Closer Look The Nike Year of the Rat Chinese New Year Collection begins releasing in January.

It seems that PHANTACi in Taiwan is the world's first release. https://phantacico.com

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