Concepts’ Lastest Nike Dunk SB Captures Eternal Camaraderie
October 30, 2020 - Cambridge-born, Boston-based Concepts has come a long way from its basement origins on Brattle Street. Founded in 1996, the store reached global consciousness in 2008 with the launch of its first Nike SB Dunk, the Lobster. The release introduced Concepts’ New England humor and knack for audacious packaging to the sneaker world. Tongue-in-cheek Dunk designs followed — eye rolls at Pig’s Flying, pokes at the notion of “Holy Grails” in sneakers and a trio of Ugly Sweaters. In 2020, Concepts’ eternal camaraderie hits full tilt with the TurDUNKen. “We've definitely never taken ourselves too seriously. We’re well-versed in sport. We come from luxury,” says Concepts Creative Director Deon Point. “The thing with us that always gets overlooked is our sense of humor. We love to have fun.” Each shoe in the Concepts Dunk lineage has allowed the shop’s crew to relay its humorous side. The inside jokes, made public, are revealed on just one canvas — the Dunk. This gran...
