The 5 Physical Tests All Nike Athletes Take at the Nike Sport Research Lab
Thousands of athletes come through the Nike Sport Research Lab (NSRL) every year; many of them are professional. The first thing each does is take a digital survey that asks about their activity and sport, goals and motivation, product history, preferences and future needs. From there, the athlete goes through five physical baseline tests. These tests are the first, critical step in developing strong relationships with athletes. Nike uses each test to consistently and thoroughly evaluate every athlete in order to get a better understanding of them. This technology also helps Nike build a huge global database that informs design and fine tunes fit for footwear to apparel. Matthew Nurse, Vice President of the NSRL, breaks down the tests and explains how each plays a crucial role in Nike's understanding of all athletes, and how the insights and results of these assessments help researchers and designers create new technologies for apparel and footwear. 1. I-Ware Footscanner WHA...