The NSRL Series Turns How You Run Into Innovative Apparel
When the Nike Sports Research Lab studies athletes, hours are spent analyzing, diagnosing and observing all of the performance minutia. The collated information helps create products that support breaking individuals' barriers, and it informs subsequent, more universally-applicable innovations. The NSRL Series, a performance capsule through Nike Design Exploration, builds from the NSRL's 40-year heritage of listening to the voice of the athlete with a subtle addition: a review of wide-ranging statistical themes collected from the Nike Run Club App and global Nike running crews. From this study, clarity around athletes' cold-weather needs emerged. The two greatest challenges for city-based daily runners in winter are temperature regulation and visibility in low-light conditions. The NSRL collection is a solution to these performance problems and a glimpse into the future possibilities that come from accelerating connections with athletes. Patterns of runner frequency, time ...