Just Another Nike Blog

This year’s BeTrue campaign spotlights six athletes, who together form a winning team of advocates and role models: Schuyler Bailar, Erica Bougard, Tierna Davidson, AD Franch, Napoleon Jinnies and Quinton Peron. Being on our Team means we’re in this together. United in solidarity. Unstoppable in the pursuit of equality. Prevailing through obstacles. Creating change despite adversity. Reclaiming our spaces. Celebrating the Black roots of Pride. Leading by example, for the next generation. We honor the strength and creativity of the LGBTQIA+ community. Let’s ensure a future where we can ALL #BeTrue. #UntilWeAllWin Director: Matt Lambert Music: Lotic Voice Over: Precious Learn more: https://go.nike.com/Mi9c3KbZ0jD Subscribe to our channel! http://youtube.com/nike Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.) Our mission is what drives us to do everything possible to expand human potential. We do t...

AIR ZOOM PEGASUS 37 BETRUE

WMNS AIR ZOOM PEGASUS 37 BETRUE

NRG PO HOODIE BETRUE 2

NSW BUCKET BETRUE

NSW TEE MAX 90 BETRUE 2

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This year’s Nike BeTrue and Converse Pride Collection look multidimensionally at LGBTQIA+ representation and interprets those perspectives through timeless silhouettes and color applications. Reflecting the same power of the spectrum in the LGBTQIA+ and allied community, the inspirations behind the designs span time periods and settings. The silhouettes themselves occupy different eras and spaces too, and form a lineup that brings a unified strength in diversity. For Nike, these expressions include the Nike Air Force 1, the Nike Air Max 2090 and the Nike Air Deschutz. The Air Force 1, in its first BeTrue edition, features a 10-color heel mark inspired by the More Color, More Pride flag introduced in Philadelphia in 2017. To recognize people of color in the LGBTQIA+ community, the colors of the flag were expanded to add the black and brown stripes. Check Out the Nike Footwear This year, Nike is supporting more than 20 organizations advancing the LGBTQIA+ community,...

June 30, 2019 - This year, South African middle-distance runner Caster Semenya returns to the Nike Prefontaine Classic wearing a special Nike BETRUE spike for her 800-meter competition. The elite middle-distance runner ties up the technicolor spike one year after she set a U.S. all-comers record in the event (In fact, her only races on U.S. soil have been Pre Classic 800s). Here are four details to know about the spike ahead of Semenya’s run: 1.    It was inspired by this season’s Nike BETRUE collection Semenya was one of the athlete ambassadors for the collection and starred in the “Nobody Wins Alone” Nike film along with basketball players Sue Bird, skateboarder Elissa Steamer and others. 2.    It’s the first BETRUE track spike created by Nike This month, Nike BETRUE colorways appeared across the sporting world for both elite and everyday athletes; the track spike joins Nike basketball BETRUE PEs that appeared on WNBA courts in June as well as the Nike Zoom...

It doesn’t matter what you play. Nobody wins alone. Whether it’s as a team, within our community, or anyone who celebrates our victory as their own — progress only comes if we get there together. Through decades of game-changing dedication from LGBTQIA+ athletes, those who work to make sport a more inclusive space for all, and the expression of icons like designer Gilbert Baker, the playing field becomes more level every day. But as far as we’ve come, the game won’t be equal until we all win. #betrue #untilweallwin

NIKE, Inc. is celebrating the LGBTQIA+ community in June through its distinct footwear and apparel collections – the BETRUE Collection and the Converse Pride Collection – as well as by hosting global Pride events in major cities, leading up to its wider, well-known parades and festivals. At Nike by Melrose in Los Angeles, for example, NikePlus members can join a morning BETRUE rooftop workout on June 8 before enjoying a pre-parade festival at the store, where attendees can enjoy complementary beauty services, a glitter station, music by DJ Angie Vee, and food and drinks. Customers can also shop footwear and apparel from this year’s BETRUE Collection. Converse is also leading Pride events near its Lovejoy Wharf headquarters in Boston. Along with walking in the Boston Pride Parade on June 8, Converse is hosting “Step Into Pride,” a drag show for all ages celebrating Desmond is Amazing, a 2019 Converse Pride ambassador. Hosted by drag queen Tina Burner, the event supports the NY-based A...

In 1978, political activist and designer Gilbert Baker created, hand dyed and hand sewed two flags with eight colored stripes (pink, red, orange, yellow, green, turquoise, blue and violet) to be a positive symbol that would unite gay, lesbian and transgender people. He called it the Pride Flag and debuted it that year in San Francisco. The community loved the flag. And organizers of San Francisco’s Pride Parade determined it would be a powerful look to line the entire route of the 1979 event with four colors on one side of the street and four on the other. Nike 2019 BETRUE Collection  1 What each color represents: Pink: Sexuality, Red: Life, Orange: Healing, Yellow: Sunlight, Green: Nature, Turquoise: Magic, Blue: Serenity, Violet: Spirit With $10,000 and an ask for 400 handmade flags, Baker went to work. But the flag company helping to make the flags could not come up with enough pink fabric, so he had to remove pink from the flag. To make it an even split for the parade ...

06/01 AIR MAX 90 BETRUE

AIR MAX 720 "BETRUE"

AIR TAILWIND 79 "BETRUE" HALF BLUE/BLACK-PLATINUM TINT