Step Into Pride with These NIKE, Inc. Events

NIKE, Inc. is celebrating the LGBTQIA+ community in June through its distinct footwear and apparel collections – the BETRUE Collection and the Converse Pride Collection – as well as by hosting global Pride events in major cities, leading up to its wider, well-known parades and festivals. At Nike by Melrose in Los Angeles, for example, NikePlus members can join a morning BETRUE rooftop workout on June 8 before enjoying a pre-parade festival at the store, where attendees can enjoy complementary beauty services, a glitter station, music by DJ Angie Vee, and food and drinks. Customers can also shop footwear and apparel from this year’s BETRUE Collection.

Converse is also leading Pride events near its Lovejoy Wharf headquarters in Boston. Along with walking in the Boston Pride Parade on June 8, Converse is hosting “Step Into Pride,” a drag show for all ages celebrating Desmond is Amazing, a 2019 Converse Pride ambassador. Hosted by drag queen Tina Burner, the event supports the NY-based Ali Forney Center, an organization that aims to prevent LGBTQ+ youth homelessness. From June 14 to July 11, the Converse NYC SoHo store will be the site of a custom Pride installation, where consumers will receive free pins, stickers, posters, patches and laces with any purchase from the 2019 Converse Pride Collection.

Here are a few of the Pride parades happening around the world:
•    Boston Pride Parade: June 8-9
•    Los Angeles Pride Parade: June 9
•    ShanghaiPRIDE Festival: June 15
•    Portland Pride Parade: June 16
•    San Francisco Pride Parade: June 29-30
•    Mexico City Pride Parade: June 29
•    Paris Pride: June 29
•    Chicago Pride Parade: June 30
•    NYC WorldPride Parade: June 30
•    Seattle Pride Parade: June 30
•    Pride in London Parade: July 6
•    Berlin Pride Parade: July 27
•    Amsterdam Pride Parade: August 3

Visit NikeTown London's Updated Women's Floor









Starting June 5, an updated women’s floor debuts on the third level of NikeTown London. The concept of the floor is inspired by the latest Nike House of Innovation flagships in New York City and Shanghai, particularly in its flexible, gridded layout to quickly reorganize the space all year round (the current set-up, for example, draws from this summer’s football tournament in France). Similar to NYC and Shanghai, the London floor grants perks to NikePlus Members like personal styling services and Nike App at Retail. The level also features extended offerings of plus-sizes, a team-sport service for female kit and apparel customization and more.

WHEN: Beginning June 5: Monday through Friday, 10:00 AM-9:00 PM; Saturday, 9:00 AM-9:00 PM; Sunday, 11:30 AM-6:00 PM

WHERE: 235 Oxford St, W1C 1DE, London, UK

Play in a 3-on-3 Basketball Tournament in Greece
Milwaukee Bucks forward Giannis Antetokounmpo along with his brothers, Thanasis, Alex and Kostas, are hosting a 3-on-3 tournament in Sepolia, Athens, on the same outdoor courts where they began their basketball careers. Team registration begins on June 10, and games begin on June 28. Teams that pass the qualifying rounds will play for a spot in the final on June 29.

For more information, click here.

[Note: Arrival in Greece must be provided by the players and teams. Airfare and related travel costs are not provided by Nike.]



Find Your Running Tribe for the New Year, Customize Your Cortez, and More 0
Here are more ways to get involved with Nike this June
Test your endurance and strength with an NTC class in Hong Kong

WHEN: June 14 and 21

Celebrate International Yoga Day in Milan
WHEN: June 21

Experience elite football coaching in Melbourne
WHEN: Throughout June