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 A MA MANIERE

For James Whitner, the common directive found on luxury clothing labels, “Hand Wash Cold,” is more than just an instruction for care. Whitner’s A Ma Maniére boutiques, in Atlanta, Houston and Washington, D.C., channel their namesake — which translates from French to "my way" — as ethos, a reminder to treat the things you care about with an unwavering respect. This materializes in the stores and the related community work and experience at each location, and also in the new Nike Air Force 1 A Ma Maniére “Hand Wash Cold.” “The shoe tells a story of giving and giving back," says Whitner. “Everything luxury should be taken care of, and lives in communities are delicate.” At A Ma Maniére there is emphasis on creating change in each location's adjacent community. For example, in D.C., where the boutique also houses a boutique hotel, support is granted to child homelessness causes. A restaurant highlights the Houston store, and the local beneficiary is a food bank. In e...

A Ma Maniere x Nike Air Force 1 Hi official images