Just Another Nike Blog

 March 11, 2021 - Kim Jones is passionate about his newest Nike collaboration. “This latest capsule celebrates one of my favorite Nike shoes, the Air Max 95, by looking at the way it could be addressed with modern technology,” the designer says. Jones has been working with Nike since 2016, infusing a potent string of collaborative projects with unique perspective on craft, travel, punk fashion and more. For 2021, Jones’ attention is squarely on Max Air — as both visceral object and aesthetic cue.  With the special-edition design, the Air Max 95 bridges eras of tech and aesthetic with a toe cap mini-Swoosh and a perforated upper inspired by the Air Max 360. Original Air Max 95 colors, including Total Orange and Volt, pop against an inverted gradient to offer a new twist to a nostalgia-inducing scheme. The shoe’s eyestays highlight a contemporary, translucent, stretch-woven material, Nexkin, made popular in recent icons such as the Zoom Fly SP and React Element 87. A connected a...

OLIVIA KIM

Olivia Kim, Vice President, Creative Projects at Nordstrom, delivers fresh takes on five Nike, Inc. footwear canvases including the Nike Air Force 1, Air Mowabb, Air Footscape, Air Max 98 and Air Jordan IV, along with 16 apparel and accessory pieces for her latest Nike by Olivia Kim Collection. The assembled pieces form a perfect confluence of classic Nike and Jordan designs and Olivia’s style — which is rooted in the rave and hip-hop styles defining ‘90s New York. The collection's name, "No Cover," is somewhat of a double entendre to a cover charge one would associate with New York nightlife. In Kim's eyes, this collection is meant for everyone - men and women, the young and the old - in order to promote no judgements and no rules. Additionally, Kim’s selection of the silhouettes is predicated on her own latent desires: While she loves New York streetwear from the 90's, at a time when a majority of the fashion-forward styles and fresh colors were made for men...