Just Another Nike Blog

Since 2014, Nike has worked with Parisian Stéphane Ashpool’s Pigalle in a mutual celebration of basketball’s pure cultural impact. The collaboration has generated a series of apparel and footwear collections, and also focused on supporting community-building programming by providing safe harbor for players. In September 2019, an initial court in Paris became a hub for the city's players and an international symbol for the game's creative impulses. In 2019, Ashpool and Nike aim to bring the Pigalle perspective on safe sport spaces to new cities. "Our court in Paris birthed a community," says Ashpool. "We transformed a parking lot into a place that has fostered a family and inspired people. All the subtle details that can make this magic happen were united. It was the best learning for me, and now it’s the right time to work in expanding this scheme, staying organic, authentic and focused." A second Pigalle court also opened in Beijing, China in fal...

Since 2014, Nike has worked with Parisian Stéphane Ashpool’s Pigalle in a mutual celebration of basketball’s pure cultural impact. The collaboration has generated a series of apparel and footwear collections, and also focused on supporting community-building programming by providing safe harbor for players. In September 2019, an initial court in Paris became a hub for the city's players and an international symbol for the game's creative impulses. In 2019, Ashpool and Nike aim to bring the Pigalle perspective on safe sport spaces to new cities. "Our court in Paris birthed a community," says Ashpool. "We transformed a parking lot into a place that has fostered a family and inspired people. All the subtle details that can make this magic happen were united. It was the best learning for me, and now it’s the right time to work in expanding this scheme, staying organic, authentic and focused." A second Pigalle court also opened in Beijing, China in fall...

Since 2014, Nike has worked with Parisian Stéphane Ashpool's Pigalle in a mutual celebration of basketball's pure cultural impact. The collaboration has realized a series of apparel and footwear collections, and also focused on supporting community-building programming by providing safe harbor for players. An initial court in Paris has become not only a hub for the city's players, but an international symbol for the game's creative impulses. In 2019, Ashpool and Nike aim to bring the Pigalle perspective on safe sport spaces to new cities. "Our court in Paris birthed a community," says Ashpool. "We transformed a parking lot into a place that has fostered a family and inspired people. All the subtle details that can make this magic happen were united. It was the best learning for me, and now it’s the right time to work in expending this scheme, staying organic, authentic and focused." This month, the second Pigalle court opens in Beijing, China...