Just Another Nike Blog

On August 15, the Nike App will serve 13 new markets in Europe: Belgium, Luxembourg, Denmark, Sweden, Finland, Portugal, Greece, Hungary, Slovenia, Czech Republic, Poland, Ireland and Austria. The app will now provide local NikePlus Members access to things like exclusive product, free shipping, early invitations and giveaways, availability of the Nike App at Retail and more. For more information on the Nike App, click here. Discover Two Female Football Leagues Parisians can play for the pride of their arrondissement in the Nike Mercurial Cup, a five-on-five tournament happening on pitches around the city. The key detail: At least four of your team’s seven total players must live in the same arrondissement​​​​​​​  (click here for more information). Then, near Los Angeles, NikePlus Members can sign up for a new women’s football league playing on the remaining Saturdays in August, organized by Venice Beach Futbol Club. Each session can accommodate 60 people, and participants will ...

Did you know that three out of every five people are likely wearing the wrong size shoe? That’s partly because the system the industry uses to determine shoe size is antiquated. It’s not just the equipment — essentially a foot ruler with a measurement scale based on a barley corn kernel–but the concept of sizing itself. Length and width don’t provide nearly enough data to get a shoe to fit comfortably. Sizing as we know it is a gross simplification of a complex problem. Enter Nike Fit, a new scanning solution that uses a proprietary combination of computer vision, data science, machine learning, artificial intelligence and recommendation algorithms. It does this by measuring the full shape of both feet, offering the ability to know your truly perfect fit for each Nike shoe style. The size of the problem - 60% of people at any given time are walking around in the wrong size shoe - Half a million people complain about purchasing the wrong shoe size a year — just in North America....