UNDFTD
UNDFTD
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Undefeated Goes Retro Future for Second AM90
If Undefeated's initial Nike Air Max 90 paid direct 1990s-homage, the second effort from the LA-based outfit delivers a sneaker design version of a retro futurist approach. Rugged leather from edition one is replaced by myriad materials referencing the ’90s New York street scene's adoption of technical outdoor gear. In respect for the function-first origins of those practical pieces, the shoe itself is striped down and the silhouette's features deftly reinterpreted for 2020. Approach to the design began first with fabrication, trying to mix iconic sneaker fabrics, such as nubuck leather and hairy suede, with translucent materials and technical mesh to give a modern vibe to a classic silhouette. This approach lead to some restructuring of the shoe's paneling to both reduce material and streamline the upper pattern. The Swoosh is thus elongated and the typical rubber "Air Max" marker above the Air-unit window is removed. Padding in the tongue and heel is ...
How to Get the Nike Air Max 90 Undefeated
The Nike Air Max 90 Undefeated pays tribute to the runner's all-encompassing cultural cache — striking harmony between ’90s homage and exalted basic. Two premium leather color bases, white and black, provide a perfect backdrop for strong accent pops. Infrared, a hallmark Nike color initiated by the AM90, and a vibrant blue both capture the original spirit of the shoe. A double mudguard — a unique element made possible by the band of color — gives the Nike Air Max 90 Undefeated distinction from prior iterations of the Air Max 90. This feature references the supercross jackets popular in the ’90s New York hip-hop scene, which was a foundational influence on the Undefeated team. Another defining characteristic: the replacement of the traditional "Nike Air" from the rubberized heel with the five-strike Undefeated mark. All eight colorways (infrared/white, infrared/black, green/white, green/black, blue/white, blue/black, yellow/white, yellow/black) release December 27 a...
