Just Another Nike Blog

 In 2017, when Nike and the NBA announced its City Edition uniform concept, the goal was to breathe new life into uniform designs to more closely connect a franchise to its city. Now in its fourth season, City Edition uniforms are still rooted in that bespoke expression. Some designs have evolved, while others have stayed true to their original themes. The fluid fidelity to a city's culture also tells the story of fandom: through changes, shifts and even surprises, a fan base isn't specific to just one dimension, but many. A place can change over time while still preserving its regional spirit. “City Edition uniforms were intended to be windows into a city’s culture,” says Sonja Henning, Nike VP, North America League Partnerships. “Representing the last four years, the fingerprint that City Edition describes — that unmistakable identity of a place — is dynamic, and it expands beyond basketball.” Check out how City Edition uniforms have changed over time. Atlanta Hawks https://n...

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Jordan Brand's Jumpman logo will appear on all NBA Statement Edition uniforms beginning with the 2020-21 season. Giving the brand a ubiquitous presence across the league, the logo will appear on the right shoulder of the jersey and left leg of the short for all 30 Statement Edition uniforms. Each season, the Statement Edition designs set the tone for key matchups and are inspired by NBA teams making a bold statement every time they step onto the court — a natural connection to Jordan Brand's namesake and his approach to the game. The inclusion of the Jumpman logo on Statement Edition uniforms expands Jordan Brand's connection to all 30 NBA franchises. Since 2017, the Charlotte Hornets have been outfitted by Jordan Brand, and the brand has supplied the NBA All-Star Game uniforms for three years in a row. The brand also maintains performance relationships with select collegiate programs and with football club Paris Saint-Germain. The Jordan Brand NBA Statement Edition j...

Apparel

The Jordan Brand NBA All-Star 2020 uniforms take inspiration from the city’s unifying mode of transportation — the transit line. The eight lines of the train match the number of uniforms seen on court during NBA All-Star 2020. With that in mind, Jordan Brand and Nike designers incorporated the color of each track into the uniforms as a base: blue and red for the NBA All-Star Game; purple and orange for NBA Rising Stars; green and pink for the NBA All-Star Celebrity Game presented by Ruffles; and brown and yellow for the NBA Cares Special Olympics Unified Basketball Game. The Jordan Brand official NBA All-Star game uniforms add the six-pointed star from the Chicago flag as the symbolic refrain while inviting the attitude of the ‘90s-era alternate uniforms worn by the hometown Bulls. Its representation on-court spans the bold (It's integrated into the NBA Star logo on the chest) and the subtle. For example, a closer look at the pinstripes reveals the integration of the star. The ...

NBA

Earned, not given — that’s the aphorism that guided last season’s Nike NBA Earned Edition Uniforms, worn by the teams that secured a playoff spot the previous season. The Earned program, which gave the 16 associated teams a unique spin on either their Statement or City Edition jerseys last season, enters its second act with the introduction of new City-Edition themed Nike NBA Showtime Hoodies for each franchise. These hoodies debut on court December 25 during the games between Boston and Toronto; Milwaukee and Philadelphia; Houston and Golden State; New Orleans and Denver and the Los Angeles Clippers and Los Angeles Lakers. The hoodies release simultaneously on NBAStore.com and at team retailers. Boston Celtics https://news.nike.com/news/nike-nba-earned-edition-showtime-hoodies-2019-20-official-images

Take an NBA team, record its geographic details, consult its local ambassadors, weave the findings into the threads of its jerseys and the result is the league’s Nike City Edition Uniform — reaching its third season this year. Check out the City Edition uniforms below. Atlanta Hawks City Edition Jerseys - November 20 Embargo 1 Nike x NBA City Edition 2019-20: Studio and Lifestyle Images 0 The team’s uniform is brought to life with peach-color lettering inspired by the famous flora lining the city’s streets. https://news.nike.com/news/nike-nba-city-edition-uniforms-2019-20

Introducing new Nike Gamer Exclusive sneakers. Get access to purchase by completing special challenges in NBA 2K20’s ‘MyPLAYER Nation’ mode. The first challenge starts on October 29. Physical product is only accessible to buy in U.S. in the SNKRS app. Learn more: https://smart.link/5da55a7262ccf?cp=?... #nba2k20 #snkrs #nike

In NBA 2K20, Gamer Exclusives can be earned through personal achievements during the NBA season, such as beating LeBron's player rating. In a first of its kind partnership, Nike’s SNKRS app and NBA 2K20 are teaming to release "Gamer Exclusives" (GEs) — limited edition sneakers that are unlocked exclusively through gameplay in NBA 2K20’s new MyPLAYER Nation mode. The backbone of the project is a combined membership experience, supporting a shared community of gamers and sneaker fans. The experience comes to life in MyPLAYER Nation, a new gamemode co-created by 2K and Nike Basketball. MyPLAYER Nation allows NBA 2K20 players to select their favorite team and play with a community of fans throughout the 2019-20 NBA regular season and playoffs. The game mode’s schedule will mirror the NBA schedule, and gamers will be able to unlock opportunities to purchase GEs throughout the season by reaching specified milestones. To purchase a GE, a player must link their Nike and 2...

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Here are the 2019 Jordan Brand NBA All-Star Edition Uniforms 9 Host city Charlotte and the memorable 1991 NBA All-Star Game provided inspiration for this year's Jordan Brand NBA All-Star Edition uniform. “With the game being in Charlotte, we were presented with a great opportunity to look at the rich history of the city and its many connections to our brand. You see this come together with the 1991 inspiration combined with the clean black and white design language,” says Jordan Brand Vice President of Design David Creech. For the graphics and color combination of red, white and blue, the Jordan Brand design team took cues from early-90s style and the first Charlotte NBA All-Star Game in 1991. As a tribute to the host team, the uniform shorts include a 1991-inspired logo on the waist and side, a honeycomb pattern integrated into the NBA star logo and crowns for Queen City on the vents. “It was important for us to add details that honor the Charlotte community and the great fa...