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The Nike Air Max Pre-Day Connects Generations of Innovation

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  With a stance reminiscent of Nike’s jogging shoe golden era (think the Daybreak, produced from 1979 to 1981) and a radical, visible Nike Air heel unit, the Nike Air Max Pre-Day breaks new ground in Air.  The shoe’s arresting aesthetic, a blend of the late-1970s and the 2020s, highlights a simplified design ethos that minimizes material waste with at least 20 percent recycled content by weight (the upper is 100 percent recycled polyester; the outsole about 13 percent Nike Grind Rubber) and positions the Air unit in an entirely new light. Fully exposed, the heel Air bag is the same one employed in current Air Max 1s, Air Max 90s, Air Jordan IIIs, IVs, Vs and VIs.  The difference? Rather than only visible through a window, the full Air unit is now exposed between the midsole and outsole.  Beyond the visual impact of the engineering, this articulation of the Air unit also supports a new underfoot sensation. Decreasing layers between foot and Air, and placing the unit b...
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Nike Icon Clash Puts on the Full Court Press

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From practice on the court to casual apparel on the street, the collection's gold and silver accents make for a versatile look in and out of the gym. Icon Clash Winter 2019 Preview 4 The woven design of the bra back mimics a basketball net. Icon Clash Winter 2019 Preview 4 The Icon Clash tearaway pants have a classic design with a touch of gold threading to add new-age flair. Icon Clash Winter 2019 Preview 7 The collection’s printed pieces, such as the gold chain jacket, are partly inspired by ’80s aesthetics. Heating up on and off the court this winter season, the Nike Icon Clash collection returns with a versatile line of mix-and-match workout pieces rooted in basketball design.  Sprinkled with feminine glam, such as gold and silver metallics, and paired with detailed stripes, jersey fabric and engineered knits, the pieces are tailored for a variety of workouts and transition easily to daily runways. "With Nike's new Icon Clash collection, we’re really...
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Nike Mercurial TN

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