GS

-
GS




Comments

Post a Comment

Popular posts from this blog

The Nike Air Max Pre-Day Connects Generations of Innovation

-
Image
  With a stance reminiscent of Nike’s jogging shoe golden era (think the Daybreak, produced from 1979 to 1981) and a radical, visible Nike Air heel unit, the Nike Air Max Pre-Day breaks new ground in Air.  The shoe’s arresting aesthetic, a blend of the late-1970s and the 2020s, highlights a simplified design ethos that minimizes material waste with at least 20 percent recycled content by weight (the upper is 100 percent recycled polyester; the outsole about 13 percent Nike Grind Rubber) and positions the Air unit in an entirely new light. Fully exposed, the heel Air bag is the same one employed in current Air Max 1s, Air Max 90s, Air Jordan IIIs, IVs, Vs and VIs.  The difference? Rather than only visible through a window, the full Air unit is now exposed between the midsole and outsole.  Beyond the visual impact of the engineering, this articulation of the Air unit also supports a new underfoot sensation. Decreasing layers between foot and Air, and placing the unit b...
Read more

A Visual History of the Nike Hyperdunk

-
Image
The Nike Hyperdunk made an entrance in 2008 that was inextricably tied to time, place and spectacle. Its viral debut by Kobe Bryant, its appearance in Beijing and its proliferation in the last decade combined to deliver on a futuristic premise that less can be more — and then some. Take a look at the illustrated chronology of what's widely known as the signature shoe of Nike Basketball. Nike's NXT develops Flywire in the early 2000s. One of its founding inspirations: the cables from suspension bridges Nike Hyperdunk Visual History 3 That lightweight support was incoporated into a new silhouette, the Nike Hyperdunk 2008, which went viral with the help of Kobe Bryant and a speeding sports car Nike Hyperdunk Visual History 12 The Hyperdunk quickly grew in popularity throughout all levels of the sport as players experienced a new balance of speed and support Nike Hyperdunk Visual History 9 The Hyperdunk 2008 United We Rise appeared on the podium in Beijing after the...
Read more