COLLABORATIONS Converse’s Brandis Russell on How Collaboration Helps the Brand Break Barriers

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 In collaboration, the organic affinity Converse partners hold for the brand's storied product becomes catalyst for progressive conversations about its future. Or, as VP of Footwear Brandis Russell reminds, the process is all about welcoming “new thought, new vision, new purpose, new energy and new intention.”

Converse has more than a century of culturally-connected history — ranging from the early barnstorming days of basketball to streetwear sweeping the runways of Paris. The through line remains a shared sense of opportunity in breaking from convention.

“An important value of Converse is one that respects, honors and wants to continue to foster creativity. Inviting in the collective genius continues to breed innovation for us,” says Russell. “Our brand has been a positive agitator in really critical moments in culture. Today we want to assure that our creative impulse, and that of our partners, has an intention attached to it.”

https://news.nike.com/news/converse-collaboration-partners-2021-kim-jones-telfar-clemens-comme-des-garcons-play-off-white

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