Read John Donahoe’s Introduction to the FY20 NIKE, Inc. Impact Report

 NIKE’s journey began in 1964, with a handshake between a runner and his coach. As our company has grown, so has our belief in NIKE’s role and vision for impact in the world. Today, we’re proud of our long history of helping to create a brighter future.



Nike is a brand of hope and inspiration. We believe in the power of sport to bring out the best in people, and the potential of people to bring out the best in our world. Ultimately, everything we do is grounded in a greater purpose: to redefine human potential – in the game and around the globe. 


For our team at Nike, FY20 proved how much our people and purpose matter. It showed the difference that our voice and our actions can make. In the face of our society’s most pressing challenges, we embrace Nike’s unique opportunity to lead the way. 

https://news.nike.com/news/fy20-nike-inc-impact-report-ceo-letter

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